Epsilon > Shop Talk Blog


The 6 keys to getting fit and losing weight


Being overweight or obese is an important public health issue and can lead to high blood pressure, unhealthy cholesterol levels and type 2 diabetes, increasing your risk of heart disease, heart attacks and strokes.

But research suggests that more than 80% of people who lose weight regain all of it – and then some – after two years. And we’re already spending $40 billion a year on weight-loss programs and products that don’t seem to be helping.

What are we doing wrong?

Legendary comedian Henny Youngman used to joke about visiting his doctor: “Doc, it hurts when I do this.” The doctor’s reply: “Well, stop doing this.”

The reality is we shouldn’t need to spend billions of dollars every year on weight-loss programs and products. We know why we’re overweight – we eat too much and don’t exercise enough.

So isn’t it time we stopped doing this?

More here

Client: Epsilon/Shopper’s Voice
Agency: Noggin Advertising
Copy Writing: Terry Levine
Art Direction: Aris Mantzouranis
Media: Corporate blog